Case Study: International Campaign for Tibet
Problem:
ICT wanted to respond to planned giving inquiries from donors with highly personalized information but on a modest budget.
Solution:
Striking images of the Tibetan people and their spiritual leader, the Dalai Lama, were utilized...Read More »
Best Practices: Identifying Potential Donors
A topic much-discussed these days is how to identify and select donors to receive your planned giving marketing. In days past, the simple and intuitive seemed to reign. You marketed to older donors who had shown loyalty to your organization through repeated annual giving. Things are more complicated now. Recent research, some of it conflicting, has revealed new factors...Read More »
